4 Tips for Using Facebook in your Content Marketing
There’s simply no way if you’ve been marketing for any length of time that you haven’t been advised that Facebook, and social media in general, is essential to your online success. I would say that’s very true, but with one major caveat: you have to know how to use it, or you’ll come away believing that it is a useless time-wasting exercise in futility.
Let’s consider why Facebook is just flat out perfect as a content marketing platform, and take a look at 4 tips on how you can take full advantage of it quickly and easily.
Why is Facebook a Content Marketing Machine?
One of the biggest reasons why you’ll want to employ Facebook in your content marketing is the fact that they are on the cutting edge of what’s happening with mobile and video online.
Let’s take video, for instance. They are second only to YouTube, getting an amazing 4 billion views a day.
Combine this with their mobile capabilities, and you have a prescription for the future of marketing online. Want proof? Facebook owns 4 of the top 8 non-gaming apps in the Apple Store, with the Facebook, Messenger, WhatsApp and Instagram apps.
Four Tips for Content Marketing on Facebook
Employ visual media – Using videos and images in your content marketing on Facebook is an incredible way to get your content shared. It’s well known how visual Facebook users are, and tapping into this whenever possible is definitely a good idea.
Brief posts rule – Since it’s clear that shorter Facebook posts do far better, (60% better engagement than longer ones!) do yourself a favor and don’t get verbose. Save that for the content you may be leading them to!
Save promotion for paid ads – Facebook is tending to go after overly promotional posts, even from brands. You’d be wise to heed this warning, and save the sales pitches for promoted posts.
Promote blog posts on Facebook – One of the better tactics you can use is to announce new content, such as new blog posts via Facebook. This could easily drive loads of new visitors to your blog, and have them take the first step into your sales funnels!
