The Walking Dead and the Art of Online Marketing Success
Adaptability Keeps You Alive
Timing is Absolutely Everything
AMC definitely made a great move by releasing The Walking Dead on Halloween in 2010, but the survivors on the show also realize how significant timing is. Regardless of what they’re doing, they know to be indoors before night.
For local businesses, timing is also crucial in online marketing. For example, did you know 17 percent of Facebook likes all take place on Fridays? How about the fact that posting after 8 pm or before 8 am can reduce your reach? In the apocalypse and social media, timing is important.
Take Always Into Account the Simple Things
Sure the Governor did well with a tank, and Rick having an assault rifle in his hands can’t be stopped. However, that doesn’t mean they forget the simple things. Daryl’s crossbow and Michonne’s katana are simple, but they work.
Try to remember this when considering your online marketing. Whether it be a funny meme or a simple picture of your appropiate product, consumers sometimes don’t need bells and whistles to stay happy.
Be Ready to Adapt
If there is one thing survivors on The Walking Dead have had to do, it is change. From coming to terms with a reality where the dead walk the earth, to growing past the “do no harm” mantra that Rick naively had when first awakening, there’s no question that adaptation is crucial for survival.
For your small business, this holds true as well. As ad blockers become more prevalent, you will need to re-evaluate your pay-per-click budget. If a new advertising and marketing platform begins to gain steam with your target demographic, it might be time to start shelling out some money on the platform. Adaptability means survival, in both the real and The Walking Dead universes.
The Walking Dead has shown us much about zombies, but local businesses also learned a few lessons. By focusing on these aspects, your online marketing strategy can make it through any apocalypse.
