Viral Video Marketing Tricks for Local Business Owners
When listing the most crucial qualities of a viral video, Forbes ranked “timing” among the top. By simply making a video related to a current trending topic, it’s very possible to go viral. Make sure the topic can somehow be related to the company in the video, and go ahead and take added steps of using a few trending hashtags.
Timing Is Crucial
Forbes listed “timing” as one of the most important aspects of making a video go viral. This means simply profiting from a popular current topic. Integrate the niche into your video in some way, post to social media and maybe even throw in a few concentrated hashtags.
Bring Personality and Humor
It would be great if a local business could post a typical video promoting their organization and have it go viral. In most cases, though, this just is not going to work. Only videos that show off personality, in most cases humor, are likely to really get noticed far and wide.
The startup company Dollar Shave Club, as an example, quickly netted 4.75 million views on its first “our blades are great” video. The CEO showed off his extroverted personality and presented several hilarious one-liners throughout the video. Focus on being real and funny for a shot at viral success.
Never Be Scared To Drop A Few Dollars
Even if a video has ‘viral’ written all over it, it won’t stand much of a chance on small Facebook pages. This is a real problem for local business owners in small towns. This is why, if a video gets more engagement than normal, it doesn’t hurt to spend a few dollars boosting the video post to enhance exposure.
Even following all of the rules will not warranty a viral video. Thank goodness, it won’t take a million viral videos to make a small business at least temporarily famous. It only takes one, so going after that goal can be fulfilling.
