Promotional Items That Are Wasting Money, and Their Replacements
Advertising pens have invariably been a decent idea. In fact, 50 percent of people still receive one or more of these pens during a year. In the modern era, however, pens are simply just not utilized as digital overtakes everything.
The ’80s Called, They Need Their Fanny Packs
While it may be challenging for most people to grasp, fanny packs are still a thing. Sure these “belly bags” can be useful in several situations, but people just aren’t wearing them anymore. As an alternative, go for drawstring bags. They provide more space, serve the same promotional reason, and do not make people look like they are in a video with Rick Astley.
Update the Promotional Pen
There are several benefits to offering promtional branded pens as a “freebie” to customers. If this was not the case, 50 percent of folks would not have received one during any given year. The fact is, though, the world is becoming more digital and pens are simply being used less.
To attempt to counter this, start giving promotional pens with a stylus on the end. Even though people are using pens less, the writing utensil comes in handy occasionally. And since everyone loves having a stylus for their mobile device, it will be your pen they use.
It Is Raining Ponchos… Make it Stop
A poncho could seem like a great promotional item that really helps people out. Even though this is true, the fact is that people are still getting half their bodies drenched and only considering a local business once it starts raining. Instead, get promotional umbrellas. They are more costly, but they last longer than ponchos. This makes a promotional umbrella a long lasting sales investment.
Promotional items will always have a place in advertising and marketing. Just make sure you are not using antiquated products in a modern world.
