Social media is nothing if not constantly in a state of change, which at first glance can be quite discouraging. We may already feel as though it’s next to impossible to keep up, but I would argue that more often than not, these changes are improvements, and designed to make things easier and more effective, and not simply change for change sake.
Whether it’s a new way to publish content, publicize your wares, or network with your audience, social platforms change constantly, and often for the better.
To help with this, here are several of the latest social media changes to come down the pike in the last few months, what they are, and how they can help your small business!
5 Of the Latest Social Media Updates that You Can Use in Your Small Business
Facebook Instant Articles – A great new change for those publishing and spreading information on mobile devices is the introduction of Facebook Instant Articles, which is a wildly interactive and innovative platform that allows users to zoom in, comment on, listen to audio and more directly on the page itself.
Twitter Loading up Characters in DMs – Starting in July 2015, Twitter has lifted the 140 character restriction on direct messages. (Not Tweets!) in an effort to allow better interaction and engagement on the platform. Your mind should be spinning at the possibilities this might afford!
More Social Results in Google Search – At least for mobile (desktop later) Google has begun displaying Tweets as social results in a web search. Simply search for your interest on the Google App and see what’s being talked about in real time on Twitter concerning your search subject.
Twitter’s Killer New Search Page – Even more from Twitter, a new, full-featured search results page which features a far cleaner and useful interface. You can also filter your searches quite nicely, to further refine your search queries.
Simply Measured LinkedIn Reporting – The popular social analytics company Simply Measured has released a new report designed to give LinkedIn publishers a far deeper look into their analytics. Together with a wealth of metrics to choose from, there is also an updated cross channel social performance reports covering 8 social networks. Check it out!
Social media is in a constant state of change! Keeping up with some of the shifts will help keep your social efforts productive.
