Save Money Using These Small Company Marketing Strategies
Do Not Leave Great Content in the Garbage Can
Recycle Great Content
Every business that partcipates in content marketing has intermittent great pieces of content that actually get noticed. This can explain why inbound marketing strategies,for example content marketing, net 54% more leads than their outgoing counterparts. So if you have had a great piece of content treat you right before, why don’t you bring it back around? If a small business makes a great blog post which gets attention, why not spin the content into a great video? Did a meme have more attention in a day than most posts get in a week? Why not repost it from time to time to get the same attention? Terrific content is not remanded to a single-use existence. If it worked once, make it work again.
Send Out Weekly Emails
Humans are fickle creatures. If we are not constantly reminded of something, we will often forget. Bearing that in mind, send out weekly messages to your email list. When doing so, however, make sure you have something crucial to say. Sending a ‘when will we see you again?’ email is simply improper. Something should always be going on.
Hold a Class or Event
There are some people who find themselves simply unlikely to walk into a business they do not know. In fact, this might change if they saw an upcoming event or class they were interested in. Restaurants could hold cooking classes. Sporting shops could host an archery competition. Whatever the small business, there is some event that can get individuals in the door. In addition, community announcement boards will have no problem with posted flyers for these events.
Go big or go home works in some marketing situations, but it is not really a steadfast rule. Be sure you don’t let | do not allow simple yet promising ideas fall through the cracks.
