Utilizing Offline Marketing to Supplement Online
Press Release Marketing
Printed Material Still Works
Even with online technology offering countless marketing methods, you very likely still see fliers in your mailbox or on local community boards. This is because, whatever you think of traditional marketing, printed material still works.
A simple flier, for instance, might be printed at a low cost and distributed around any local targeted area. It needs to also be noted that business cards are another type of printed marketing material that works miracles. The fact is, for every 2,000 business cards handed out, a company’s sales boost 2.5 percent. Lesson learned: print works.
Produce Press Releases
Even though everything that happens in your business may not be newsworthy, some events unquestionably qualify. Are you currently offering a Veteran’s Day discount for current and former service members? Write up a press release. Having a sale to celebrate an expansion? Local journalists might think it is deserving of the newspaper. Better yet, local newspapers will often publish these stories in the paper and online.
Engage in Guerrilla Marketing
Guerrilla marketing is a strategy for marketing your organization that is outside of the conventional methods. It’s often thought that this is only prosperous if it is so extravagant that people must notice it, but the good news is, this isn’t the case. Everything from leaving a branded pen at the local bank to utilizing different color Post-It notes to develop a mural can be powerful if it gets people to take note.
There is no doubt that marketing has moved mostly over to digital media, but that does not always mean older technique don’t work. So long as you get people’s attention you will have a successful marketing tool, whatever the platform.
