Content Marketing Tips to Expand Your Reach
Little tricks once controlled what came up on search engines, but thanks to changing Google algorithms, the best content is more likely to rise to the top. This means SEO is not as important as it once was, but you should still focus a bit on the process. Making sure to use keywords in your meta description, photos, title, and URL is vital for catching Google’s attention. After that, your content’s quality will dictate whether it stays at the top.
Cross Medium Barriers
It is great if you create a piece of writing that does really well on your social media sites, but why let it end there? An article can easily be repurposed into a blog post, video, or even white paper. When a piece of content does well, it is obvious that you struck a chord with your followers. Don’t let this content just fizzle out into nothingness. While you must always share great content, giving it a full makeover can be better yet.
Improve Content for the Search Engines
Google has slowly evolved to the point where great content shows up high on search results in spite of some time-tested SEO tactics. This means there is less focus on SEO, but that doesn’t mean to forget search engines. A URL with your keyword, meta description with keywords, video names dedicated to SEO, and including the keyword in your title will all help you get noticed on Google. Whether or not you succeed from that point is based on your content’s success.
Spend a Few Dollars
There was previously a time when Facebook would show your fans everything you wanted, but that time has passed. The social networking giant has changed how it does things, and it is now more difficult than ever to get organic reach on the site. Fortunately, you can boost your posts and ensure fans see your content, and once this is done, organic reach will begin to increase. There is no need to break the bank, but a few dollars can go a considerable ways.
Content marketing can certainly take your small business to the next level. This is why you should try everything at your disposal to increase your reach.
