Marketing Your Small Business with a Minimal Budget
You know you must market your small business to gain any headway against the competition, but are hard-pressed to put together what may even be called a reasonable budget.
Never fear, however, as to day marketing your small business online is easier and less expensive than ever before. There are a multitude of free or low-cost options available to you, and the most difficult part will be committing to getting this done. Have a look at several of these ways to get you started. Don’t worry if they seem basic: many times it’s the basics that get you where you need to be.
Use Social Media – Social media has significantly changed all facets of human life. Due to the millions of active users on social media, social media has developed into a honeypot for many small businesses. The first step towards harvesting the benefits of marketing in social media is opening social media accounts such as Facebook, Twitter, or Instagram. One great way of ensuring that you effectively use social media avenues in your marketing plan is by posting engaging, relevant, and informative content.
Your Website? – I assume you have a site for your company, and if not, this needs to be your first order of business. Today they are easier than ever to either set up yourself or have done for you, and thus create a base of operations for your business. Do yourself a favor and make sure you do not use a website solution where you don’t actually own the site. While these seem like an easy way to go, in the end you don’t end up owning any online assets and your options are extremely limited. Opt instead for your own domain, hosting and site design. You’ll be glad you did!
Get Awesome Business Cards – Another business staple, a card will help you reach those who may not be as savvy online as others. It can also be a great tool for lead generation.
Attend Local Events – Networking is very advantageous when you want to market your small business. Attending local events is one of the ways of networking with people that are in the same business. Before visiting any local event, make sure you have those new business cards with you!
