Remember when LinkedIn was that site you visited whenever you wanted to either post of look for a new job? It’s so much more than that now, and for small businesses, it has become a powerful tool for branding and networking your company.
LinkedIn helps you brand, is a terrific place to post pillar content, and gets your name and brand face-to-face with people you will want to work with.
We’ve found 5 ways you’ll want to use LinkedIn for your small business. Here they are!
5 Tips for Small Businesses on LinkedIn
Utilize your profile – Your attempts at using LinkedIn for branding will be hindered if you aren’t taking full advantage of the tools the platform has to offer, chief among these your profile. Use the rich tools available here to provide a full and complete picture of your business.
Employ visual content – Today people respond to visual media far faster and with more decisiveness than anything else. Be sure you’re posting videos, images, presentations and more every chance you get. (Though leave the kitty memes for Facebook!)
Become a groupie – There are very invaluable connections found in LinkedIn groups, and you’ll discover that you’ll be getting on average 4X more profile views compared to those who aren’t involved in groups. Become a useful contributor here, and watch your connections soar.
Do the work of connection – The fact is you have to put out some effort to make LinkedIn work well for you. Posting terrific content, being available and helpful, and branding yourself here can pay great dividends.
Try LinkedIn Company Pages – LinkedIn gives you the facility, much like Facebook, to create a dedicated company page. Take full advantage of this and use it as a satellite to your main site.
Every small business needs a little help, and a terrific place to find some is through LinkedIn’s small business helps. These free resources help you grow, optimize and further make use of this platform for all it’s worth. Don’t fail to look into this!
