You might have heard of conversion optimization but were concerned that this fell somewhere into the practice of dark arts. Not so. Optimizing your pages and offers for conversion is the best way to make the most of your present traffic, and be set for when you have even more traffic.
Conversion optimization merely involves making sure every single element in the sales process, from the first contact to the Thank You page is crafted to ensure that you not only get the sale, but the most bang for your marketing buck.
Let’s take a look at several ways to optimize for conversions, and see if they don’t grow the bottom line a bit!
What to Consider When Doing Conversion Optimization
The right keywords – This is where everything starts. Crafting the page for one primary keyword and several longer tail secondary keywords is a must. The more focused your words are on the subject at hand, the higher the likelihood that searchers will find you. Furthermore, if you’re trying to rank the page in Google, you’ll be much better positioned.
Testing – Test it all. Colors, headlines, calls to action, copy; it all plays a part in obtaining the clicks and conversions. Also, be sure to test one item at a time, and constantly tweak until you’re satisfied with the results. Testing multiple items at once even though fast leaves doubt as to specifically which item is responsible for the improvement or failure.
Make videos – The word is that by 2018 we will see some 75 percent of all traffic having something to do with video. People are totally hooked on watching, and this trend is here to stay, at least for the foreseeable future. Not just that, but studies are also showing that consumers are more likely to convert after viewing your video. Food for thought!
Get your pages mobile-friendly – Admit it; your smartphone is at this moment within your reach, probably chirping at you! Over half of all search traffic now starts on a mobile device, and if your pages and offers are not mobile ready, you will be left behind by your competition, who doesn’t have that problem. Easy to do, and hard to do without.
Employ social proof – People need to know that one way or another they are making the right decision when purchasing a product. 85 percent of consumers will visit at least one social network for confirmation. Make sure you are using social proof, and that you respond to social inquiries promptly.
