Getting Free Customers to Return and Purchase
Even though you have previously provided a freebie, offering an additional incentive can really enhancethe deal. Do not think this means you need another freebie. Sandwich shops create straightforward loyalty programs with punch cards. Advertising as a service, professionals sometimes give discounts for paying 12 months in advance. There are numerous additional incentive to make available, you just have to discover which works well with your small business.
Start Contact At once
Research indicates that 90 percent of leads actually go cold inside an hour. And that means you need to initiate contact almost immediately. The most convenient way of doing this is by sending an email. Whether you get it by having someone sign up for a trial run of your service or by joining your email list to get a discount on a meal, the critical thing is to get it. Have an automated email dispatched, so even if they quickly forget they signed up, they will have a reminder in their inbox.
Offer Additional Benefits
Offering an additional bonus might seem like a bit much, especially after providing a freebie, but in the end, this can really pay off. The added incentive doesn’t have to be another freebie. A sandwich shop could offer an easy punch card loyalty program to keep people coming back. Those offering advertising as a service could price cut their yearly rate if paid up front. You will find loads of other incentives to provide, so just use your imagination.
Keep Conversation Open
business experts say 10% of a small business’s monthly sales should go into free trials. This is a large chunk of budget, so you should already be prepared to keep communication lines open. Distribute periodic emails or reminders, but be sure some are framed as helpful communications. People forget, so while daily emails are a bit overzealous, a few friendly reminders never hurt anyone.
Too many purchasers make use of a free offer and then simply never return. Thankfully, you can reduce the likelihood of this by merely being proactive.
