How to Scale your Content When You Haven’t Got a Huge Staff
One of the more frightening scenarios many small businesses and independent marketers face is the fact that content marketing is an essential element of a modern online business.
It’s difficult enough when you have a team of writers and marketers dedicated to crafting and publishing content round the many platforms that comprise the content marketing universe, but to be tasked to accomplish this all on your own is a truly daunting prospect.
Now that we’ve got the proper anxiety worked up, let me assure you there is a solution to scale your content without going mad. It will require a bit of organization and planning, but let’s jump right in and show you what you need to do.
5 Killer tips for scaling content without a staff!
Content Marketing Calendar – The first step is to get incredibly organized, and by this we mean creating a content marketing calendar. This is where you plan out your new content at least 6 months in advance, in order to coordinate with your other marketing initiatives at the same time.
Curate content – Don’t forget to take advantage of content curation, where you publish valuable pieces you find on the Web to your audience as well, (attributing them!) offering your own insights and takeaways at the same time. This is a great way to build your own authority in Google’s eyes, and it takes a LOT less time to accomplish!
Don’t be afraid to outsource – One easy way to get some help is to outsource some of the work. Even though this is an added expense, it’s not as much as you might think, and will help you tackle areas in which you may not have a lot of expertise, such as video, images and more.
Repurpose your content – Just because it’s a terrific blog post doesn’t mean it can’t be a just as compelling video, slideshow, email series or social media snippet. Use your imagination and utilize your content for more than the original purpose.
Promote your content – A big part of making your content marketing plan work is promoting the content itself. Simply creating it is only half the battle. Create a system whereby you promote each piece via social media and other avenues immediately upon publication, and with paid traffic when appropriate.
Working as a 1-person marketing department is definitely a struggle, but using these techniques, you’ll find a lot more success than you might think!
