Marketing Your Enterprise at Local Events
Not Every single Event is Best
Find the correct Event
Just because there’s a large event occurring soon does not always mean you have to attend it. While doing so would be appropriate, you will need to recognize that not every events are catered to all local businesses. How much good would a comic book store owner do, for example, if he set up a table at a local jazz festival? If that same owner lived in an area where a comic fan conference were occurring, though, they would have a fantastic spot to set up shop.
Create Your Own Personal Events at Events
When you find an appropriate event to market your business at, you need to immediately start building your own event. Whether you advertise that there will be a contest at your booth or play simple games with free prizes, the aim is to get people looking forward to your event within an event. Market your own creation far ahead of the actual event, and people will make a point of going to your booth.
Keep Social Media Included Throughout
There was once a point when you would mention events at your booth with a sign, and while you can still accomplish this, its also wise to get social media involved. Twitter is a great real-time connection tool, and with over 320 million monthly users, you can definitely reach your group of fans. Send out tweets as events happen and upload pictures of what is going on to your Facebook. Fans will see these live, and it may just bring them to your booth.
Local events are a prime possibility to let others know what you are. Do not waste this opportunity by not being organized.
