How to Make your Facebook Business Page Engaging
Practically anyone you talk to these days regarding Facebook laments on the subject of getting more people engaged on their Facebook business page. Often they will turn to software for pumping up their Likes to get more traction, when in reality, a strategy based on sound simple tactics will do more for them than they ever could have imagined.
Fortunately there are some easy ways to set yourself up for encouraging more engagement on your page, and they aren’t all that hard to implement. Let’s look into a few of these.
5 Easy tips to make your Facebook page more engaging
Choose imagery wisely – The visuals you choose to use on your posts and ads make a huge difference. Be sure they are original and also something you would be excited to share yourself.
Place a call to action on your cover image – This is a relatively recent one, and for the right offer or purpose, it works really well. Most importantly make it relevant and on topic, and you’ll find you are rewarded with more actions and engagement.
Optimize your page descriptions and About sections – This is your opportunity to tell the world about you and your company. Don’t waste it! Make sure to include links to your other web properties, along with giving a clear picture of who you are and what you’re about.
Publish frequently – Publishing infrequently is asking for mediocrity. If you’re not interested enough to come around every day, chances are no one else will be either. Show up, and when you have a post that gets a good response, consider promoting it with a paid ad.
Engage with the people – Nothing says you care like talking directly to the people who comment, question or otherwise engage with you. What you do here determines the success of your social media initiative. Directly asking for comments, shares or other actions have a long track record of success.
Doing these simple tasks can pave the way for an engaging page that will keep visitors returning time and again to see what else you have to share.
