Learn 5 Effective Tips for Marketing on the Cheap
When you face having to market your business with a small or non-existent marketing budget, you are pushed to come up with creative yet effective ways to make things happen.
Fortunately we live in an age where there are more outlets and opportunities at your fingertips than ever before, so what is required is a little grit and determination.
So to help with this we’ve brought together a few ways you can get the ball rolling marketing with limited or no investment, other than your time.
Have a Look at These 5 Tips for Marketing with a Small Budget
Use Social Media – Social media has become more than a mere fad; it’s where your customers and prospects hang out. Admit it, you’ve likely checked in on at least one social network today correct? If not you’re in the minority. These platforms, such as Facebook, LinkedIn, Twitter, YouTube and Pinterest are useful in so many ways, from customer service, to outreach, sharing, prospecting, running ads and more. Don’t neglect this!
Build an Email List – If you haven’t started building an email list for your business, there’s no time to waste! Get a free email solution like Mailchimp until you have a least 2000 people on your lists, and then you should be making enough to justify upgrading to a paid account. Use these lists to communicate news and views about your business and industry, and build up your authority.
Create a Destination Blog – Creating a blog that grows in stature, has repeat visitors and is shared widely is a tremendous asset for a small business on a limited budget. You can really do anything at all from your blog platform; build your lists, conducts surveys, hold contests, build authority, announce new products and sales. Make your blog the hub of activity around which your business operates.
Get Visual – These days we are a visual lot, and it’s an established fact that visual content engages and interests your audience many times more than just text. Make use of videos, infographics, memes, images and other visuals with everything you do. You will get less bounces, more engagement and ultimately better results.
Dip your Toes into Paid Ads – Don’t be scared off of paid advertising just because you have a small budget. There are many platforms that allow you to run ads to highly targeted people for mere pennies. Facebook and Twitter ads can be had for low costs, and your daily budget doesn’t have to exceed just a couple of dollars. Mobile ad platforms are even less expensive. Check this out today!
