How to Get Better Conversions with Improved Calls to Action
There are countless things that can go wrong with your conversions, and divining the exact cause is sometimes a difficult mystery to solve. You do your best to craft winning sales copy, landing pages, opt-in forms and other offers, only to find that after all your hard work they do not convert as well as you’d hoped.
What happened?
While any or all of these can play a part to be sure, very often the answer lies in a simpler solution. Your calls to action.
What Makes a Terrific Call to Action
It is a truism that regarding calls to action the most crucial aspect is to make sure that you directly tell your reader precisely what they need to do next. Leaving it up to them rarely results in what you are seeking.
Be plain, direct, and tell them in precise words what they should do, whether that is to download their free ebook, enter their email for a free quote, or whatever you are asking.
Create a Sense of Urgency
People who are even mildly interested in something will become more so when there is a feeling that they may miss out on it. So while not wanting to create a false sense of urgency, it’s perfectly fine to mention that there are limited quantities, if the price promotion is only for a short time and so on. The goal is getting them to act sooner rather than later.
Several Elements of Great Calls to Action
- Use several calls to action on the page, including one “above the fold”
- Consider using numbers as they increase user attention
- Make your offer pop by contrasting colors with the rest of the page
- Inject emotion into your calls to action whenever possible
- Be sure and stress benefits and not features
If maximum conversions is your goal, (and why wouldn’t it be?) take the time and effort to create a call to action that is worthy of your product. Test out your offers constantly to find the best possible combination of elements. You’ll be glad you took the time!
