How Local Companies Can Effectively Market a Blog
Ranking high for online searches is a necessity for a local business. Since half of buyers who search for an online service visit a store the same day, there’s no question how important getting noticed in searches truly is. Blogging is one of the greatest ways a company can pull this off, and the following marketing suggestions can ensure your blog gets noticed.
Alter Keyword Usage
While a bookstore would be remiss to not use “bookstore” as a keyword, it’s important to remember the competition for such a common term. Instead, local business owners should put a heavy focus on long tail keywords.
Instead of just “bookstore,” the business should use “book stores in Miami,” “used book stores in Sacramento” or something similar. These long tail keywords are better in a world where normal speech is used in search, thanks to Siri, and local marketing is vital.
Develop Guest Posts
It can be difficult for a company to get its content seen on a large scale, but this is simpler if they create guest blogs. Take your best content and submit it to industry leading blogs that approve guest posts. While the industry blog will get the vast majority of traffic, it will undoubtedly bring a significant amount your way as well.
Use Other Marketing Tools to Promote Blogs
While emphasizing strong search engine optimization strategies will help your blog get noticed, it is essential to remember that organic reach can take time. This makes promoting your blog on other platforms crucial.
Whenever you put up a new post, share it directly to social media. Spend time to send out an email newsletter for especially interesting blogs as well. The best way to get the word out is to use the various tools already at your disposal.
Statistics show that you are 13 times more likely to see a positive return on investment if you prioritize blogging. Using these sorts of numbers, it is obvious that blogging is a crucial marketing tactic. And if you can get the word out with the aforementioned tactics, taking the time to jot down a blog can really pay off.
