The Surge of Ad Blockers and How Businesses Can Pull through
Small businesses profit greatly from using online ads. Even if a company’s search engine optimization game isn’t great, an online ad can guarantee a targeted audience takes notice. Sadly, this strategy’s efficiency could reduce since ad blocker use increased 48% in America over the course of merely one year. As it turns out, though, there are ways to still utilize online ads.
Never Make Large Changes Instantly
With ad blocking technology becoming more widespread, many business owners are considering pulling their budgets away from online ads. This move, however, could be a little hasty. Though the use of the technology has inflated, most people still typically are not using ad blockers.
Furthermore, the enormous shift in ad blocking technologies are occurring in the mobile world. If the majority of your consumers are finding you via desktop, you could see no change whatsoever. So unless your numbers drop significantly, there’s no need to panic just yet.
Keep Advertising campaigns Very simple
Most individuals are not too concerned about simple ads while they are browsing the web. It is the blatantly annoying ads, such as those that pop up or flash, that push website visitors to acquire ad blocking software.
However, that strikes all ads. As it so happens, though, ad blockers have a “white list” of companies whose ads will not be blocked. Some businesses pay to be on this list, but if you keep your advertising campaigns simple and short, you could land on the list without cost.
Focus on Remarketing Strategies
A remarketing campaign concentrates on those who have stopped at or searched for your site before. This implies the people receiving your ads have already shown some form of interest. Even if ad blockers lessen your reach, you will at least have a more targeted audience who is seeing the advertising campaigns.
Ad blocking technology is creating a new reality for the marketing world. Be certain that you’re ready for it.
