Making Offline Marketing Succeed alongside Social Media
Facebook, Google and a few other social media sites offer the shockingly marketable “check in” feature. This allows business owners to offer discount rates, a traditionally offline marketing tactic, while making them rely on social media exposure. Whenever a customer visits the store or shows up at a local event, give them an immediate discount for checking in on their social sites.
Include Television Advertisement to Facebook ‘About’ Section
Facebook recently began allowing business owners to upload a video in their ‘About’ section. This is a ideal opportunity to place that 30-second television spot front and center. Even better is that the video can be replaced at any time, and customers viewing a page for the first time will immediately see the video.
Offer On-Site or Event Savings Via Check In
One of the wonderful features of social media platforms like Facebook, Foursquare and Google is that they offer the option to “check in.” This creates a way for you to use an offline marketing tactic, a discount, and make it reliant on social media. Whether it is at a conference or at the business location, offer consumers a rebate on the spot if they check in on social media.
Apply Hashtags Everywhere
Brands that use hashtags usually see a rise in engagement of 50 percent. Never allow these hashtags be solely reliant on social media, though. Think of a clever and memorable hashtag and post it everywhere. From television commercials to billboards, these function as hashtag reminders for people to use later.
As a local entrepreneur, you should make the most of every marketing tool at your disposal. For example offline marketing. Fortunately, this traditional marketing tactic still plays a major role in promoting a business.
