How Enterprises Can Draw in Customers by Blogging
Having a blog means you have another type of content that can easily be shared from all of your social media properties. This is only effective, though, if you are actually creating practical and interesting content. Swimming pool companies, for instance, might do very well with an informative blog titled, “Making the Most of Your Summer Vacation.” Interesting and valuable blogs get shared by social media followers, and this means they are doing your marketing for you.
Search Engine Optimization Help
Whether you are marketing and advertising a local business or a national corporation, you want to be on Page 1 of Google. Over 90% of traffic coming out of Google derives from the first page of results, so Page 2 simply is not an option. Luckily for us, blogging increases your online presence, backlinks, and helps in a variety of other ways to increase your organic reach and land near the top on search engines. This means lots more people see you, and more people will come in.
Today’s Customers Become Ambassadors
One of the best benefits of having a blog is the fact that you may create easily shareable content to post on your social media pages. The trick here is to ensure that your information is actually beneficial. If you sell swimming pools, a nice blog post titled, “Everything You Need for an Amazing Summer Vacation” would likely do well for your company. If a blog post is helpful your followers will share it, and this equates to more eyes on your content.
Showcase Yourself as an Industry Thought Leader
Blogging is a kind of inbound marketing, and this means individuals are essentially seeking you out as opposed to you going after them. If they are looking for information and find it on your small business blog, you suddenly become a qualified resource for them. This can set you up as a company thought leader, and people are far more likely to do business with someone they trust than someone they don’t even know.
Just like social media marketing, blogging is becoming less of an option and even more of a necessity. Don’t get left behind.
