Get More Email Subscribers and Discover a New Audience for your Blog!
It’s always on everyone’s mind: how to get more visitors to your blog. You might be creating amazing content there that no one’s seeing, and losing money (and your mind) in the process.
With many options for delivering visitors to your pages, it’s easy to forget about what is likely the best way available: improving the size and scope of your email subscriber list.
Building your list while at the same time getting more visitors to your blog is the best of both worlds. Let’s have a look at first how to collect subscribers, and after that the best way to use this technique for greatest effect.
The mechanics of building a larger subscriber base
There are lots of ways to go about gaining new subscribers to your email lists. Let’s take a look at several of the basic ways you’ll want to ensure that you have in place.
- Don’t forget to put opt-in forms on all your pages
- Try employing an exit popup
- Entice subscribers onto your list with a lead magnet
- Run a paid ad campaign to your opt-in pages or lead magnet
- Hold a webinar and ad the signups to your list
- Make videos leading to your offers and lead magnets
Whichever methods you choose, the key is to take action immediately and consistently. This is not a one-time marketing activity, but a task you should be doing as long as you are in business.
How to use your list to drive traffic to your blog
Here is where the magic comes in. Whenever you publish new content on your blog, you simply email your subscribers about it, offering a short preview and including several links to the blog post.
Make sure your content deserves sharing and you may discover that not only will this email get your subscribers there, but if your content is worthwhile it will get forwarded and shared far and wide.
Be sure to take advantage of visual content like videos and images, and even offer a bribe to get them there. Make sure you have social media buttons active in your email as well, as you never know who has a massive following.
Not only will you get the benefit of additional traffic over time, you will also discover that suddenly a lot more of your posts are ranking organically, as a result of the traffic, social signals and incoming links.
To me that sounds pretty good, how about you?
