Using Visual Content in your Marketing
Visual content is booming all over the Web these days, and if you need any more proof of this you only need to look at your Facebook newsfeed, which if it’s anything like mine is overflowing with images, memes and videos all competing for your attention. For those who love stats, it’s worth noting that 87% of the most-shared posts on Facebook contain images, and that posts containing visual content score 189% more engagement than those that don’t.
You’ve also likely noticed the influx of marketing via visual content. This is one of the easiest and most lucrative ways to market to come along in a while. And the best part about it is, there’s still time to make this work for your business too.
5 Types of Useful Visual Content for Marketing
Infographics – This relatively new visual content form has a few great advantages. First you can cram a lot (or a little!) data in a very creative form. Secondly, and perhaps most important, they are easy to share and people are often eager to do so, which results in traffic and backlinks.
Videos – Versatile and easy to share, videos also possess the ability to be shared widely, and are easy to create in a number of forms. You can produce simple slideshow videos, web cam videos, live on location videos, short Vine or Instagram videos (6- 30 seconds long!) and many more ideas. This form is also excellent for generating traffic and links.
Images and Memes – It’s gotten to the point where a post isn’t really a post without an image or a meme. What’s more, if you take the time to create unique imagery, these have a second, possibly more useful life on sites like Facebook, Twitter, Pinterest and Instagram.
Screenshots – Screenshots are an awesome way to convey social proof. They are super easy to create, and you can easily insert them into many types of posts, or create slideshows with them.
Data Shares – Using charts and graphs are an easy way to illustrate data through visualization. Hard to convey concepts in text are more fully understood with an accompanying data share.
