Email Marketing Blunders That Can Destroy a Campaign
73 percent of marketers use e-mail marketing as a core technique for endorsing their company. Despite past anticipations that email marketing would fade away it is actually still a successful tool. Email marketing can show large returns as long as company owners keep away from these common errors.
Making It Difficult to Unsubscribe
Have you ever tried to unsubscribe from an email list only to find that the business makes you jump through hoops? This will annoy customers, and in the end, many will simply mark an email as spam to ensure they don’t have to see further correspondence. This makes major email providers think that you are spamming people, and this could result in your marketing messages actually going directly to spam folders just about everywhere.
Inconsistency is not a Tactic
Companies that don’t establish a consistent marketing strategy are losing the race before they’re able to get started. Customers need to be aware that something is always going on. Don’t send so many emails that it is frustrating, but certainly have a weekly or bi-weekly newsletter.
Not Testing Out Emails
Marketing messages need to be tested prior to being shipped to customers. That way, if there are graphic or formatting errors inside a message they can be corrected prior to being viewed by actual customers. Send out test emails to several servers, like outlook, gmail, and yahoo, to determine the formatting that the recipient will see on their end. In this way you know your final product looks professional and is truly sending the correct message.
Recent scientific studies found email marketing accounts for nearly 7 percent of customer acquisitions. Don’t let your numbers lag by making avoidable errors.
