Tips to Help Your Small Business Stand Out on Pinterest 70 Million people are tough to dismiss, and if you hope to make any traction with this audience, you’ll want to check out at these 5 great tips for marketing your small business on Pinterest. Pinterest has exploded both in growth and as a marketing […]

How to Get More People to Click Your Links So you’ve created great content, and now for the payoff, getting the reader or viewer to click on a link that takes them to your offer, whether that’s a product, opt-in or other spot in your marketing funnel. The trick though is crafting links people are […]

How to Scale your Content When You Haven’t Got a Huge Staff One of the more frightening scenarios many small businesses and independent marketers face is the fact that content marketing is an essential element of a modern online business. It’s difficult enough when you have a team of writers and marketers dedicated to crafting […]

Okay, all of you who have published on LinkedIn raise your virtual hands… That’s what I thought. Not many consider LinkedIn when deciding where to publish content, and in point of fact, that’s a big mistake. Now that it is open to the all LinkedIn users, it’s still somewhat of an afterthought among content marketers. […]

Instagram has taken the world by storm, and its recent acquisition by Facebook only confirms its entry and place in the big leagues. While it is every bit the social network that Facebook and Twitter are, there are a few differences in marketing with Instagram that you need to understand if you intend to try […]

If you haven’t yet succumbed to the fact that you’ll be needing social media marketing from here forward, well, I hope you have a Plan B for your online survival. The truth is that social media is pervasive now in nearly every facet of online marketing, and while the opportunity is great, so is the […]

When you’re running a small business, it is very easy to simply forego tracking any data associated with your website. This is always a mistake. Having data not only about your own site but competitive intelligence about your competitors is vital if you wish to spot opportunities to profit. The first and sometimes only reason […]

There is often a tug of war going on in the battle between optimizing your SEO title tags and the need to craft a killer headline that gets massive amounts of clicks. This is a genuine concern, and often the answer lies in what your main objective is for the page in the first place. […]

There is a lot of talk about SEO and content marketing these days, and quite often it is based on how they are at odds: it’s one or the other. What is required now is a marriage of sorts between the two. SEO can’t exist without content, and content needs SEO to rank as well […]

Some emails subject lines get far more opens that others. The objective of the subject line is to get the email opened, nothing more. Making promises we can’t keep, or being overly sensational will cause antipathy and lead to unsubscribes. Your task is to know which these are and utilize them and resist the urge […]