SEO for ecommerce is not all that much different than SEO for anything else, however it does have some unique aspects you’ll want to keep in mind.
With quite a few new players in the e-commerce game as of late, the need for getting your site noticed and ranked ahead of the others is extremely important.
So to make this a reality let’s have a look at some of the more valuable aspects of SEO for e-commerce, and see if your pages measure up!
5 Best Practices in SEO for E-commerce
Unique content – Google prizes original unique content, and penalizes duplicate content. With so many newcomers in the e-commerce game, most are happy to copy the product description they find in Amazon or wherever else directly onto their pages. Not a good plan. Take the time to create unique descriptions for your pages.
Reviews and social proof – Very often the factor that tips the sale in your favor is the inclusion of product reviews and other social proof in the form of testimonials. These are gold: make use of them!
Use redirects on dead product pages – Often when a product is no longer being sold, the page lives on, though usually in the form of a 404 error page. This is a bad on-site SEO signal to Google, and will hurt you. Instead, us a simple 301 redirect to send that traffic to new or current pages.
Use unique imagery – Use unique images on your pages too. Like duplicate content in the form of text, using the same images found on Amazon won’t help you. If you can tackle some image editing, it’s simple enough to alter the images enough to make them unique, and perhaps adding a message of your own.
Use different types of content – Shake it up on your e-commerce pages. Like other web pages, people like to see a variety of content, and this can make your product stand out. Videos, demos and testimonials can help immensely.
Using these small changes in addition to traditional on-page SEO can result in your pages leapfrogging over the competition. All it will require is a little more work!
