Write your copy with purpose – Remember, this is simply not a long form sales letter. You have a limited amount of time and space to get your message across, so use highly effective language bursting with perks to be successful here. The aim is to steer your reader to a desired outcome.
The obvious answer is, yes you would. Let us take a peek at 5 ways you can better optimize your landing pages for more conversions, whether for sales or lead generation.
5 Techniques for Optimizing Landing Pages
Concise and to the point – Usually a landing page has one specific intent that you want to make crystal clear upon arrival. You need to tie in your search query with your headlines and copy. Use bullet points to emphasize benefits and essential information. Use clear, robust calls to action that leave no question what the reader needs to do next.
Choose your words wisely – Include your main keywords and guide your reader to the actions you want them to take. You have minimal space and time here, so economy is the word of the day. Try and use the most effective language you can.
Do not ignore conventional SEO – Items like title tags, descriptions and keyword intention also matter with landing pages, and can help them rank in Google’s search results. Moreover, by utilizing ideal on-page SEO you are far more likely to get high relevance and quality scores from Facebook and Google with paid ads.
Test several iterations – Be sure you test many versions of your landing pages for headlines, images and color, among other things. Although it can take additional time, it is an simple way to seriously improve your gains!
Use social proof and trust evidence – If you can fit in customer feedback, go ahead and do so, and trust seals and badges are also very helpful. Every bit of trustworthiness you can insert will reward you.
