7 Video Ideas You May Not Have Thought Of
It’s probably not earth shattering news that video is taking the online world by storm, and in fact Cisco Systems is predicting that by the year 2017 more than two-thirds of all web traffic will be video.
This is both bad and good for marketers, since on the one hand we understand that video helps conversions by a large degree, and can help you find a far wider audience by virtue of their viral and sharable nature. Then again, when you are at a loss as to what type of videos to produce, or feel as though you don’t have anything, inaction follows and you miss out.
To help with that, we’ve come up with 7 ways your business can use videos effectively.
7 Ideas for Creating Videos for your Business
Product Demo – Filming a demo video for a new product or feature of an existing one is a great selling tool as well as customer care item. It may also serve as a good lead generation tool via YouTube.
New Products – Obviously a video can work well here to get the word out about your product, as well as being able to make use of it on any sales pages you may be using.
Tutorials – One of the most-loved uses for consumers is the tutorial video. Creating a video that shows the entire process in depth will get you many satisfied and return customers. They are also valuable as lead gen tools.
Video Testimonials – A video testimonial from a few of your best customers can be gold with regards to providing social proof for your business. Often all you have to do is ask, and perhaps give them a link back to their site.
Tips Videos – Often times you can expand your audience and reach by producing tip videos on aspects of your market that your audience may find challenging. This a good authority and link building tactic.
Interview Influencers – Getting an interview with an influencer or thought leader in your market will help you grow in stature in your audience’s eyes. It is also of use to the interviewee, as they get exposed to a new audience as well.
Webinar and Event Invites – Using a video to invite prospective customers to an upcoming webinar or live event is outstanding when delivered through a video. Don’t be too embarrassed to be a little outrageous or innovative here!
