Get Your New Content Seen by a Large Audience with Promotion
There are two key things you need if you want to do business on the internet. One is to produce great content. There’s simply no way to do business if you can’t produce the content that people want to see. The other is to reach as many people as you possibly can with that content.
Unfortunately, not everyone is sure on how to make sure their content reaches the most possible eyes. In today’s world of instant gratification, you have to go a bit further if you really want to have your content spread widely.
To help you to get your head around how to accomplish this, we’re going to look at ways you can extend your content’s reach.
5 Ways to Promote your Content
Email your list – Letting people who already know and trust you know about your new content is a no-brainer. Send them a note with a link to your new content, and ask them to share it with anyone who might be interested.
Post on Social Media – Your social media channels can also be a goldmine for traffic. Make a short post, again encouraging them to share and comment, and drop in a link. Since we don’t always know who has a huge following, this can result in quite a few visitors.
Place Ads on Social Media – Social media channels can be a great place to advertise. Often it is very low-cost, and highly targeted. Especially try Facebook and Twitter. A recent wrinkle is the mobile ad platforms, where large amounts of traffic can be had for mere pennies!
Consider Content Amplification Services – One step further is the use of a content amplification service like Outbrain or Taboola. These sites charge you for clicks to your content only, and ads for your content will appear on major media outlets, like CNN, ESPN, Fox News, ABC News and many more. Worth considering if you have strong content that will convert.
Seek out Promotional Sites – There are several highly-trafficked sites that are easy to place your links on. Many of these are free or very low-cost. Some of these are sites like Inbound.org, Snip.ly, Scoop.it, Slideshare, BlogEngage, Triberr and AllTop.
