Check Out these 5 Fan-Killing Social Media Mistakes
It’s way too easy to make mistakes on social media that can cost your reputation in a big way. That which was said in passing or a seemingly “clever” remark can swiftly turn into a tsunami of complaints that is not all that easy to overcome.
Many a business has found out the hard way what NOT to do in social media, and paid the price in lost revenue and status. The old saw that no publicity is bad publicity never had to face a world where your comments and words can fly around the world in an instant, and get shared in hundreds or thousands of places.
Since we rely so much today on social media word of mouth, let’s take a look at 5 ways you can help eliminate some of these social media mistakes.
5 Social Media Mistakes that Are All Too Easy to Make!
Getting into fights online – One of the most significant and hardest to fix social media gaffes is when the site owner or merchant gets into a public spat with a customer online. This turns ugly fast, and the honest truth is that even if you win, you lose. It’s just not worth it. Take the high road, swallow your pride and use the situation to impress others. (Who ARE watching!)
Not being present – If you’re the type who shows up once a month or so on your social channels, and expects this to be anything other than a waste of time; well, take this advice. Be present, be engaged, and be social. This will only work if you are using the platforms to get your audience to know, like and trust you. Anything else is a waste of time.
Trying to buy fans – While there are many out there more than willing to sell you a slew of fans and followers, the reality is that this will only come to grief for you. They aren’t real, don’t know you from Adam, and won’t be useful when you need them. Do it the old fashioned way; earn it!
Too many pitches – You can and should market to your social following, but only after you’ve earned the right to by giving, contributing, engaging and winning trust. Then, only do so in about one out of five posts.
Having the right person post – Many mistakes come about as a result of having an inexperienced staff member handle your business social media accounts. This is not a job for a novice! Either hire someone who knows their way around social media or train one up!
