3 Points That Will Take Your Email Marketing a Step Up
One simple way of doing this is crafting creative subject lines that grab attention and are easy to see on smaller screens. Also keep in mind that mobile users are often traveling, so keep your messages brief. Making your messages responsive can also do a lot.
Start off Including Videos
Video has always been a strong marketing force, and with the use of tools like YouTube, this has become even truer. Having videos in your email marketing messages will increase your click-through rates. When marketing for a small business, this bit of added visibility can go a considerable ways.
Completely focus on Mobile Optimization
When creating an email marketing strategy, it is imperative to keep mobile users in mind. This has always been the case, but now that over 50 percent of online searches come entirely from mobile devices, it is even more critical.
This means you will need to create attention-grabbing subject lines that simply fit onto a small screen. Also remember that people will likely be reading these on the move, so keep it short and simple. Put a bit of time into making your messages responsive as well.
Enhance Other Campaigns’ Visibility
Email marketing serves a lot of uses, but bringing attention to your other small business marketing campaigns is one of the most essential. Include social share buttons in your messages. Provide content previews that buyers then need to visit your site to finish. There are so many ways you can easily introduce people to other corners of your marketing campaign. And ultimately, this means increased visibility for your business.
Although email may not be as popular as it once was, email marketing is going nowhere. Every business that recognizes this will be more prepared for the future, and by following the aforementioned tips, your local business will remain competitive.
