3 Real-Time Marketing Tips for Local Business Success
Using a trending hashtag on Twitter with a promotional message can get recognition, but people must see some form of relation between the event and the message. How much could Oreo and the Super Bowl possibly have had in common? Nothing, but the company still made the connection. This will always be the goal.
Ensure Some Relation to Company
It is not difficult to jump on a Twitter trend with a random advertising message, but this message must be relatable to what is going on. What did Oreo and the Super Bowl have in common? Outwardly nothing, but they were able to link both in a creative way. Strive for this.
Schedule Time Aside for Big Events
While it would be great for businesses to have someone on standby monitoring the internet for any huge breaking story, this often just isn’t feasible. After all, we have to participate in the offline world from time to time. There are specific events, though, that company owners should consider since they are likely to result in huge stories.
Oreo pulled this off by staying abreast of Super Bowl happenings, but there are many more events where staying on top of things can pay off as well. Whether it is the Oscars or a huge local concert, people will be talking online. Coming up with ingenious ways to capitalize on this chatter is the mark of an effective real-time marketing professional.
Observe Industry Leaders
The best method to efficiently engage in real-time marketing is to stay abreast of what’s going on. Following industry leaders is an awesome way to do this. When preparing for large events like the Academy awards, though, it is essential to follow people associated with the event. This includes presenters, hosts and even entertainment news sources.
While additional time should be spent on other marketing methods, preparing for and investing hours into real-time marketing can pay significant dividends. Businesses are not guaranteed to knock one out of the park every time, but even one achievement can garner massive attention.
