3 Approaches for Great Influencer Marketing Practices
Research Influencers Prior To Going All In
Choose the perfect Influencers
While the possibilities of getting a social media share from Brad Pitt may seem interesting, making this your focus won’t usually pay off. You need to focus on influencers who men and women actually see as professionals in a field. As an alternative to choosing Taylor Swift for her fashion savvy, for example, focus on an actual fashion designer. Not only do people actually respect their competence, you will also find that they are a lot more accessible.
Do Your Homework on Influencers
Once you have found a suitable influencer for your industry, your first tendency may be to quickly start tweeting your blogs and articles to them. This crass approach, though, isn’t going to usually have good results. Instead, take the opportunity to look into this influencer. Look at the variety of things they usually share, and using that information, make great content that is more likely to raise their fascination.
Build the Connection
While it is also possible that an influencer will share your articles even though they have never heard of you, it’s not common. You need to first build rapport with this thought leader. Spend time to comment, share and even analyze things the influencer posts. Do this regularly and you will be seen. The rapport you build will heighten the chance of getting a little public attention from the thought leader.
If you are not using influencer marketing in your advertising and marketing systems, it is time to make a modification. If you possibly can achieve the admiration of an industry thought leader, you will gain the respect of all those that follow them.
