3 Social Media Over Internet Marketing Myths That Could Ruin Your Business
Successful Social Media Requires Constant Monitoring
Social Media Advertising and marketing Reveals Too Much
Some marketer’s fear thatimplementing a great social media strategy will mean their competitors will learn company secrets. While it is true that other businesses can watch what you are doing, this will not matter if you are putting out great content before everyone else. You will be seen as a thought leaderrather than a follower. And while you are at it, you might as well use tools like BuzzSumo to monitor your competition.
You Have To Be Online All Day
Any effective social media strategy will have posts going up throughout the day. Unfortunately, this leads many newbie entrepreneurs to believe they have to take time, several times a day, to hop online and post information. In reality, marketing automation tools like Hootsuite allow you to schedule several posts across all of your social channels at once. This way, you will be handling business elsewhere even as posts go up.
Belief That Everyone Is On Facebook
If everybody was on Facebook, it would seem only logical that one could avoid bothering with other social media platforms. Sadly, this belief is inaccurate. There are those out there who dislike the site, and this has led to the creation of social platforms marketed as the antithesis of Facebook.
Additionally, even if people have several social media accounts, they usually interact more often on particular sites. Cover all your bases by integrating several platforms into your social media strategy.
Being successful in social media marketing can do wonderful things for your company. Whatever you do, though, do not fall victim to unsupported claims. These myths can damage a perfectly good marketing strategy.
