3 Marketing Tools You Did not Know Could Be very affordable
When promoting your small business, it is easy to fall victim to the inaccurate belief that great promotional approaches must be expensive. The truth is, there are a number of marketing tools that are either affordable by design or easy to benefit from without a large budget. So if lowering costs on your marketing budget is a necessity rather than an option, these tools will work great.
Renovate Your Email Marketing
With the advent of social media many businesses have moved away from email marketing. This is done in the belief that it is not effective. Actually, though, 91 percent of Americans actually desire promotional emails from corporations they do business with.
Fortunately, there are several email marketing platforms out there that charge as little as $20 to $50 a month. Best of all, there are free tools out there if your email list is not too large. This is an exceedingly low expenditure that can really be worth it.
Develop Facebook Ads
Facebook’s aggressive attempts at getting local businesses to advertise may create the illusion that their ads can be very expensive. After all, if they were inexpensive, everyone would rely on them, right? Fortunately, they are inexpensive.
For just a few bucks a month you can promote your most popular content. This signifies that, even if you have a small following, people find their way to you. Even better, you can market to specific groups in your own community.
Focus on Content Marketing
Content marketing is a vital aspect of any modern promotional campaign. In fact, over 30 percent of marketing finances now go towards creating content. Fortunately, it is possible to outsource this work. For only $0.01 to 0.02 per word, you can get 500 word articles written for you online. Simply find the right company to work with, and your content can be completely affordable.
Productive marketing does not mean spending most of your revenue on additional promotion. So long as you are properly utilizing the right strategies, you can market your business for pennies on the dollar.
