What the Ancient World Can Teach Us about Marketing
Rapid Reply to Real World Events
Local businesses need to recognize how important it is to have swift reactions to what is going on as well. This means constantly tracking social media channels to offer quick responses to consumer questions. Also, profiting from real-time events, especially trending topics, to showcase has paid off big for some businesses.
The Ancient Romans were so productive in part because they used scouts and spies to gain information on their enemies. Ensure you are doing the same with your rivals. Tools like BuzzSumo can show you their most in-demand social media posts, and monitoring their content and sales strategies can go a long way in helping you craft suitable marketing responses.
Sun Tzu was a powerful Chinese general born in 544 BC, and he designed The Art of War, which has influenced military strategy to this day. One lesson from Sun Tzu went, “There are not more than five primary colors, yet in combination, they yield more hues than can ever be seen.”
Those who do not learn from history are doomed to do it again. Thankfully for marketers, history can show you the optimal way to handle your local business’s marketing.
