Marketing Lessons from Uber That Create Success for Small Businesses
If you have ever taken an Uber ride, you were given the option to promptly rate your ride, and Uber uses this intel to constantly strengthen itself. Local business owners should try to get quick feedback as well. Offering an incentive for an online review is a great way to do this. These reviews can do amazing things for advertising and marketing in the world of reputation management. Even negative reviews can look good if you respond correctly and show consumers that you care.
Shape Partnerships
To extend its reach and marketability, Uber has formed partnerships with places like Virgin America. Small businesses can do this as well. This usually only works when teaming with companies outside of your industry, but it works well. Restaurants, theme parks, rental car agencies, and any number of other companies can easily have a mutually beneficial association where they each refer consumers to the other.
People Will Pay More For Great Products
While many do not even recognize the fact, the price of your merchandise and services are one of their most marketable features. This often leads business owners to sacrifice quality in an effort to offer prices lower than their competitors. Uber teaches us that this is folly.
While Uber is more cost-effective than a taxi in some cities, this is not the case in New York, Philadelphia, and a few other cities. Yet for some reason, Uber is still powerful in these locales. It is because people appreciate the convenience and quality of service they receive from Uber.
People will pay more for a terrific product, so focus on that first.
Increased Quality from Immediate Feedback
Uber allows its users to instantly leave remarks via their mobile device, and this allows the company to continuously improve on their service. You should likewise solicit feedback from your clients. Offer incentives for sincere online reviews. These reviews, whether positive or negative, can help in advertising. Positive reviews are great, and since you can respond to negative reviews, people will see that you care about customer happiness.
Uber has certainly done something right to achieve this level of results. Why not take a few lessons and shoot for the stars with your organization as well?
