How to stay away from 3 Massive Content Marketing Goof ups
You Should Not Forget Calls to Action
Focusing Too Much on Yourself
It seems second nature for a business to focus on itself when marketing to others, however, this should not be the main objective when it comes to content marketing. Consumers enjoy imaginative content because it is very helpful. In fact, 90 percent of prospects find custom content useful. This implies marketers should focus on providing value in lieu of saying “Look at us, we are great!” Instead of selling your customers, try showing your customers why the product will make their lives much easier and they, in turn, will ask to buy it.
Leaving Out Calls to Action
Just because you are trying to give appeal more than a “Buy Me” vibe in content marketing, it does not mean you ought to neglect your sale entirely. Upon having provided the information the buyer values, always add a call to action at the end that would interest them given the content they read. Make certain it flows effortlessly, though. “Buy Now” does not flow well from informative content.
Focusing on Only One Format
The written word is a powerful thing, but it should not be the only tool used in your content marketing plan. It is fine if your primary time is spent with blogs and articles, but do not forget about videos, slide presentations, podcasts, or any other form of content that your clients may be interested in. If nothing else, at least utilize video, which is predicted to dominate 64 percent of marketers’ strategies in the future.
Do not let little blunders wipe out your entire marketing strategy. Thankfully, the most common mistakes are typicallyavoidable.
