3 Gains Local Business Owners Get from Guerrilla Marketing
Save Your Money the Guerrilla Way
Makes Potential for Viral Marketing
Blendtec started a guerrilla marketing campaign where they simply recorded themselves eradicating certain items, such as cell phones and markers, in a blender. Years later, they have over 890,000 subscribers. Not every guerrilla marketing tactic will pay off huge, but if one does, the results could be life-changing.
Guerrilla Marketing Attracts Millennials
In 2015, it was expected that there would be 75.3 million Millennials in America. This suggests they overtook Baby Boomers and became the largest living generation in the country. It is statistics like this that make it evident how vital it is to market to Millennials.
Luckily for companies aiming to begin guerrilla marketing strategies, Millennials will follow. A full 78 percent of this generation says they prefer giving business to brands they experience face-to-face interactions with. Since this is exactly what guerrilla marketing targets, business owners have a new tool to bring in this exploding demographic.
Guerrilla Marketing Helps you to save Money
Some organizations go all out when it comes to guerrilla marketing. The Red Bull jump from space, as an example, undoubtedly costed lots of money. This does not mean, though, that all guerrilla marketing is costly. From edgy window displays to sidewalk chalk art, a variety of guerrilla tactics can cost little to nothing.
Guerrilla marketing isn’t going anywhere, and for local companies on a budget, it presents one of the greatest opportunities of getting widespread attention. Once a small business owner understands all of the benefits it offers, they would be doing themselves an injustice by not considering guerrilla marketing ways.
