Get Social Media Off to a Roaring Start with these 15 Tips
Everyone’s got to start somewhere, and social media is just too big a sea of people not to dip your feet into. Rather than allowing yourself to feel overwhelmed, take a peek at these 15 social media tips here and see if they don’t help you get out of the starting gate and on the right path to a lively, effective social media presence.
15 Beneficial Social Media Tips
1. Use images in your posts – This is an excellent way to keep people interested in what you have to offer.
2. Post frequently – Logging in and posting every once in a while is just not going to cut it.
3. Engage your visitors – Spend some time to reply to all of the comments you receive from others. This will help you connect with your target audience, and get them further down the road to knowing, liking and trusting you.
4. Avoid overselling – Don’t try too hard to sell your products and services. People don’t like pushy salespeople.
5. Be hashtag responsible – Guard against overusing hashtags. While they are useful for increasing user engagement, don’t go nuts here.
6. Stay relevant – Straying too far off topic from your audience’s interests never works out well. If you have something else to share, find the proper forum.
7. Don’t kick back – Don’t respond negatively to bad feedback. You’ll never win at this! Make sure to respond and stay professional.
8. Brevity is key – Try not to post overly long messages. People will get bored by the time they reach the end.
9. Be active in comments – Always allow users to comment and show up to engage there. Disabling them signals that you don’t care what users have to say.
10. Use tools – Scheduling posts with tools can help you manage your posting more efficiently, especially if you need to be absent. Think Hootsuite, Buffer and a few others.
11. Post videos – People love them and it makes your content more shareable.
12. Focus your efforts – Pick a few social media platforms to focus on and do those well, rather than spreading yourself too thin trying to hit everyone. Consider the majors like Facebook, Twitter and LinkedIn.
13. Mix it up – Post different types of content so as to keep things interesting. Post, videos, memes, product reviews, testimonials and more.
14. Be generous – Everyone likes a deal, and offering them to your social audience is a terrific way to gain trust and shares.
15. Have fun – While you want to stay professional, no one likes boring.
